At the beginning, fashion was for me pure aesthetics, at most a simple reflection of the individual expression of our personality. Yet, I gradually came to understand that the concept of fashion goes beyond this simple notion. Fashion is also a collective form of expression of our society. On one hand, fashion is a mean to express individuality, a mean to detach oneself from the mass. On the other hand, fashion enables people to identify and associate themselves to larger groups that share common traits and aspirations. Fashion is comparable to a fascinating and complex signaling system within which individuals are signaling agents who are at the same time influencing and influenced. Fashion reveals individual and collective needs and tastes which change over time, thereby reflecting different traditions and cultures.